About StoryPuffs

Hello, I’m Luke Moore, the creator and driving force behind StoryPuffs. From the outset, I envisioned a project with many moving parts, all of which needed to come together seamlessly before StoryPuffs could be introduced to the world. This vision was multifaceted: it started with manufacturing a unique teddy bear, then bringing each StoryPuff character to life through digital illustrations, and crafting a distinct narrative for every character. These stories, narrated and enhanced with vivid illustrations, become even more meaningful when a child sees their own StoryPuff animated within them. To build anticipation and deepen the connection, these tales are unveiled monthly, each sparked into life with a simple scan of the StoryPuff’s unique marking by a phone camera.

Bringing StoryPuffs to market was a journey of creativity, technology, and passion. From the technical challenges of coding a website that delivers a unique story for each teddy to the creative process of story curation and digital illustration, I’ve worn many hats. This journey was driven by a single goal: to infuse families’ lives with joy, imagination, and innovation.

By creating a way for stories to be released on a monthly basis, we’ve introduced a sense of excitement and anticipation for children, making the experience interactive and straightforward. A child can easily embark on a new adventure by scanning the unique marking on their StoryPuff, bridging the digital and physical worlds in a way that’s magical, engaging, and uniquely StoryPuffs.

Mission Statement

At the heart of StoryPuffs lies a dedication to creating lifelong friendships between children and their Puff companions through a unique series of stories. Our mission is to foster a love of storytelling that brings families together, turning storytime into an intimate, shared activity that strengthens bonds and builds a treasure trove of memories. Each Puff is not just a toy but a storyteller, sharing tales that evolve monthly, enriching the bond between the plush and its owner. Regardless of when a child begins their StoryPuffs adventure, the experience is designed to be cumulative, allowing the story to grow with the child, ensuring that the Puffs and their stories become an integral part of family traditions and childhood nostalgia.